Heja Framtiden podcast #306: Selah Li

20-40% of cosmetics are not being used. They are eventually dumped in a landfill or collecting dust on a shelf somewhere. What if we could get the color and formula exactly right from the beginning, according to our individual preferences? This idea took Selah Li and her Ellure co-founders on a journey five years ago to explore the benefits of additive manufacturing, or 3D-printing. Recorded at Sustainable Fashion Day with KTH Innovation in Stockholm.

Check out my other episodes in English here! 

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Podcast host: Christian von Essen